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The product catalog at deluxe works seamlessly for mobile and desktop screens across all brands, as a catalog, an internal app, and a lookbook.
Branding has always played a key part in our catalogs, but also begins to add a layer of overbearing graphic assets adding to clutter and file size, specifically on mobile. Trying to convince print esigners that are not used to minimal design aesthetics has proved to be a difficult task.
The main objective was to prioritize the product without completely sacrificing the brand. Let the product speak for itself and add brand elements as supporting graphics for cohesiveness to the overall design.
A second objective which has proved successfull has been usabuility and repurposing. What was once a time consuming process has been cut down to a fraction of the time spent on production and development
Catalog Wireframe & Guidelines
The guide below aims at helping designers prioritize the product line while using brand elements as supporting graphics. This should streamlin de their creative process, prevent time consuming art direction, and get these catalogs out the door faster than has been the case. It aims at clearly defined goals in maximum product exposure for desktop and mobile.